British accessory brand Radley has added a second celebrity brand ambassador, named tennis player and British No. 1 (Johanna Konta) as the representative of its new Radley Spirit campaign.
Konta follows the footsteps of the actress Eleanor Tomlinson, who was named the Radley brand ambassador last fall because the British brand hopes to pass the face with celebrities Contact to improve the image.
In addition to leading the Radley Spirit campaign before Wimbledon, Konta will also curate her favorite collection in the Spring/Summer 2019 series, Johanna Konta Edit, and will showcase the new product 'Johanna Konta Tote', a casual sports nylon The tote bag made of fabric has a spacious interior and is designed for “perfect carry-on accessories, whether you are going to the center court or the gym or go out for lunch”.
The editor also includes other new works such as the Selby Street Punch Medium Crossbody Crossbody Bag, the Arlington Court Medium Zipper Top Backpack, the Haven Street Patchwork Medium Crossbody Crossbody Bag and the Alba Place Camera Small Zip Around Crossbody Bag, among others. design. It fell in August and September.
Julia Darlington, chief brand officer at Radley London, said in a statement: "Johanna Konta is a natural fit for the brand and 'Radley Spirit' Sport, this sport is inspired by women who live their lives, passionate and passionate. Promote things happening - independence, boldness, fun, fierceness or fun.
“With her undeniable talent, Johanna truly reflects this spirit, and we are very happy to work with her to make this platform a reality. Not to mention, as the brand Radley has been committed to celebrating London. Wimbledon is the capital. One of the iconic sporting events, we can't wait to see Johanna show her skills and style on the court."
Konta added: “I am very excited to work with Radley London. I have been a fan of the brand for many years and love the spirit of empowering women in the “Radley Spirit” campaign. Celebrating women, their personality and achievements are me I was keen. In fact, last year I published a statement on women’s rights and equal pay for equal work in the Oxford Union, especially in the field of sports. Therefore, I am happy that the Ridley Spiritual Movement enabled me to continue defending in this way. Women’s status."
Radley London added that some of the new Alba Place Camera Small Zip Around Crossbody Bags will be sold to Centrepoint, the UK's leading youth homeless charity, which Kenta sponsors to make the brand Give back and give young people a better future.
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